Privacy Policy

Last updated: January 1, 2025
Effective Date: January 1, 2025

Welcome to SurgePoint! At SurgePoint, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information obtained through our platform, website, and related services. By using SurgePoint’s services, you agree to the practices outlined in this Policy. If you have any questions or concerns, please contact us at the information provided in the Contact Information section below.

1. Introduction

  1. Commitment to Privacy and Data Security
    SurgePoint (“we,” “us,” or “our”) recognizes the importance of maintaining your trust and confidence. We follow industry best practices and take appropriate security measures to protect your data from unauthorized access.
  2. Scope of this Policy
    This Privacy Policy applies to:some text
    • Business Users who subscribe to SurgePoint’s software services, create accounts, and use our platform to request, collect, and manage customer reviews.
    • End Customers who receive review requests or otherwise interact with SurgePoint’s services via embedded or direct links.
    • Website Visitors who visit or interact with our website (including any subdomains).
  3. If you do not agree with the terms of this Privacy Policy, please refrain from using or accessing our platform and associated services.

2. Information Collection

We collect both Personal Information (information that identifies or can be used to identify you) and Non-Personal Information (information that does not, on its own, identify a specific individual).

2.1 Personal Information

Business Users

  • Account Registration: Name, email address, phone number.
  • Billing and Payment: Billing address, payment details (e.g., credit card information, transaction history), and VAT or tax ID (as applicable).
  • Business Information: Company name, industry, location, and publicly available information (like social media links).

End Customers

  • Identity: Name, email address, and other contact information provided by the business using SurgePoint.
  • Review Content: Opinions, ratings, and comments about a business.
  • Technical Data: IP address or other unique identifiers (where required for fraud prevention or compliance).

2.2 Non-Personal Information

  • Metadata and Usage Information: Browser type, operating system, the pages you view, search queries, and the dates/times of your visits.
  • Device Information: Device type, operating system version, and unique device identifiers.
  • Analytics Data: Cookies and similar technologies to analyze how you use our website and platform.

2.3 Collection Methods

  1. User Input: Information you provide when creating an account, filling out forms, or submitting reviews.
  2. Cookies and Web Beacons: We use cookies, beacons, and related technologies to personalize your experience, track usage, and improve our services.
  3. Third-Party Integrations: We may collect data through integrations with external platforms such as Google My Business, Facebook, Yelp, or other systems you connect with SurgePoint.

3. Use of Collected Information

SurgePoint uses your information for the following purposes:

  1. Automating and Sending Review Requests: To generate and send customized or automated review invitations via email, SMS, or other channels.
  2. Aggregating and Analyzing Reviews: To collect and display reviews, provide sentiment analysis, and deliver business insights to our Business Users.
  3. Enhancing Platform Functionality: To improve user experience, develop new features, and provide tailored content or recommendations.
  4. Compliance and Legal Obligations: To fulfill our legal responsibilities, respond to lawful requests, or resolve disputes.
  5. Business Operations: For billing, account management, maintaining our software, and other operational necessities.

4. Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. However, we may share information in the following circumstances:

  1. Third-Party Service Providers
    We use vendors, service providers, and hosting partners to provide necessary infrastructure, email services, payment processing, or analytics. These providers are authorized to use your data only as needed to provide services on our behalf.
  2. Legal Compliance
    We may disclose your information if required by law, subpoena, or if we believe such action is necessary to:some text
    • Comply with a legal obligation.
    • Protect the rights or safety of our users, staff, or the public.
    • Enforce our agreements, including this Privacy Policy.
  3. Business Transitions
    In the event SurgePoint goes through a business transition such as a merger, acquisition, or sale of assets, your information may be transferred as part of that deal. We will notify you of any such change of ownership or control of your personal data.

5. Data Security

We are dedicated to safeguarding your personal information. SurgePoint employs industry-recognized security measures to protect data from unauthorized access, alteration, disclosure, or destruction, including:

  • Encryption: Data in transit and at rest may be encrypted using secure protocols.
  • Access Controls: Strict role-based controls limit who within our organization can access sensitive information.
  • Regular Audits: We conduct routine internal reviews and tests to maintain and improve our security posture.

Despite our efforts, no security measure is entirely foolproof. If you believe your account or personal information has been compromised, please contact us immediately.

6. Data Retention and Deletion

  1. Retention Period
    We retain personal information only as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.
  2. Secure Deletion
    When personal data is no longer required, we follow secure disposal procedures to delete or anonymize the information in our systems.

7. User Rights and Choices

Depending on the jurisdiction in which you reside, you may have certain rights regarding your personal data. These may include the right to:

  1. Access and Update: Request access to your data and rectify any inaccuracies.
  2. Deletion: Ask us to delete your personal data if it is no longer needed for the original purpose.
  3. Opt Out: Withdraw consent or opt out of certain data processing activities, including marketing communications or analytics tracking.
  4. Data Portability: Obtain a copy of your personal data in a structured, commonly used format (where applicable).

To exercise any of these rights, please contact us at the details provided in the Contact Information section. We will respond to all legitimate requests within the time frames required by applicable laws.

8. Cookies and Tracking Technologies

  1. Types of Cookiessome text
    • Necessary Cookies: Required for basic site functionality, such as remembering your login details.
    • Performance Cookies: Collect anonymized usage statistics to help us improve site performance.
    • Targeting or Advertising Cookies: Used to deliver relevant ads or track your engagement with ads.
  2. Managing Cookie Preferences
    You can usually modify your browser settings to block cookies or notify you when a cookie is being set. However, doing so may affect certain functionalities of our services.

9. Third-Party Integrations and Links

SurgePoint may integrate with or link to third-party platforms (e.g., Google My Business, Yelp). While we strive to work only with reputable organizations, please note:

  • SurgePoint is not responsible for the privacy practices or the content of third-party websites or services.
  • When you leave our website or platform, we encourage you to read the privacy policies of every third-party service that collects personal information.

10. International Data Transfers

If you use SurgePoint from outside the country where our servers are located, your information may be transferred across international borders. We comply with applicable legal requirements for transferring personal data internationally, including safeguards under the EU General Data Protection Regulation (GDPR) and other relevant regulations.

11. Children’s Privacy

SurgePoint is not directed to individuals under the age of 16 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child under this age, please contact us so we can promptly delete the data.

12. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational procedures. When we do, we will:

  • Post the revised Policy on our website with a new “Last Updated” date.
  • Notify registered users via email or through an in-platform notification, where required by law.

Your continued use of SurgePoint after such updates signifies your acknowledgment and acceptance of the revised terms.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

SurgePoint
Email: support@thesurgepoint.com

Thank you for trusting SurgePoint with your data. We are committed to upholding your privacy and providing a secure environment for you and your customers.

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